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Author name: studio@fredagency.com.au

How to embrace change in your business

Change is inevitable. As an experienced entrepreneur, you may have already accepted this fact. Take the pandemic, for example. The virus spread all over the world. Those who accepted the change and decided to shift their course of action thrived. However, corporations that were reluctant to adapt and were more focused on working as they …

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How to create the perfect client avatar to draw in your desired customer 

Customer avatars are a common way to show the market the audience you’re trying to attract. In simple terms, a customer avatar is a fictional character that outlines your ideal marketing target. Many know them as marketing personas and customer profiles. However, note that these avatars and your buyers do not necessarily represent the same …

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