Customer avatars are a common way to show the market the audience you’re trying to attract. In simple terms, a customer avatar is a fictional character that outlines your ideal marketing target. Many know them as marketing personas and customer profiles. However, note that these avatars and your buyers do not necessarily represent the same personality. Here, the avatar is someone you’d like to sell your product to.
So why is it important? Well . . .for starters, a customer avatar is essential for marketing techniques, ads, campaigns, etc. And the way their personality functions is that they provide the ideal characteristics for a legit customer. That includes loyalty offerings, good referrals, repeat transactions, etc. And the way you make your avatar can determine how it functions. For example, a well-thought-out customer avatar not only shows the corporation what its target audience is but also tells what the customer expects from the company. That’s how people use said personalities to market their way to success.
But how does one create such a customer avatar that can draw in their desired customers, convert them into clients, and prove a huge factor for the corporation’s success? Today, we’ll show you how you can do just that. We’ve summarized it into 4 steps for your ease of understanding.
1. Examine and outline your demographics
You must research the different demographical data to ascertain your ideal customer. Such data would differ according to the products you sell and the services you lend out. Ensure the data you collect includes the challenges, pain points, and general information of your target audience (age, gender, income, occupation, etc.). The customer avatar should base on these.
2. Jot down your ideal customer’s goals, values, etc.
Every customer has an objective before they begin purchasing anything. And these goals are further backed by values and personal preferences. What you need now is to identify these aims. Answering queries like your customer’s wants and fears are a good way to start. You need to find your customer’s preferences and values. The previous demographical data can help you in this.
3. Scrutinise the final thought-process of the customer after which they decide on the purchase
Next up, you need to ponder your customer’s thought processes and find out the factors that influence their final decisions. For example, questions like budget, quality, and time consumption are some criteria customers usually look at before making their decisions. Figuring out their mentality can help you redefine your pitch with answers that perfectly cater to their queries. Therefore, guaranteeing a successful transaction.
4. Utilise a template for ease of use
You may create an avatar from scratch or use a template that has done half of the work for you. Such templates, short or elaborate, mainly focus on acquiring data pertaining to the customer’s demographical data, their ideals, goals, values, fears, pain points, thought-process, etc. All of which later on amalgamates into the customer’s avatar.